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How are the written shows faring against the non-written shows?

Jay LenoVariety has an interesting piece about how the television shows that have writers are faring against the shows without. To my personal chagrin, Leno is still beating Letterman in the ratings. Also, Conan O'Brien's show is topping the ratings of Craig Ferguson.

What does this say? Are the NBC shows so entrenched in American culture that it wouldn't matter if Shakespeare were writing Letterman's monologue?

According to the article, reality television shows are also doing the same or better than the scripted shows they've replaced. For example, Wife Swap and Supernanny did about the same as Pushing Daisies and Private Practice, the shows they replaced. Dance War is doing better than the written programming it replaced.

One of the core beliefs regarding reality television is that they have no repeat value. Scripted shows do better in syndication. This better be true otherwise the WGA will have lost a great deal of its bargaining position.

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