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CBS launches new Early Show tomorrow

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the early show; cbsPrepare to be dazzled. Okay, that's probably not the right word to use when Harry Smith is involved. CBS is re-launching The Early Show tomorrow morning, complete with new set, new role for Harry Smith, new faces, and (most importantly) a new, aggressive attitude. The Early Show and other morning programs on CBS have consistently placed third behind NBC's powerhouse Today and ABC's Good Morning America. It's been so bad that 43 CBS affiliates have opted not to run The Early Show and have instead provided their own morning content.

Starting tomorrow, Harry Smith will be the main anchor of The Early Show and pretty much at the helm of the broadcast.

CBS brought in take-no-prisoners producer Shelley Ross, who saved GMA's butt a few years ago but also got herself canned because of her impossible-to-please attitude with co-workers. Ross promises The Early Show will be more aggressive with breaking news and will be booking better guests than in the past. Previously, guest bookings were left to low-level producers and not given much priority. News judgment is still a concern for me, though, as Britney Spears is currently the top story on The Early Show's website (as of noon Sunday).

How will The Early Show differentiate itself from the other morning shows? It's hard to know. Ross' plan sounds a lot like what Today and GMA are already doing.

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