Donald Trump is apparently throwing his hat into daytime TV by starring in a television show in which he mediates disputes regarding money. The half-hour series will be co-produced by Reveille (Ugly Betty, The Office) and is looking to make a fall 2008 debut.Despite his showmanship, Trump isn't that great a businessman. If he was, he wouldn't need a television show (or multiple ones, as it were). He has had more failures than successes and given that the market in daytime TV (stay-at-home moms) isn't exactly his demographic, I have my doubts about the ability of this show to be successful.
On the other hand, Trump is a household name and much celebrity gossip surrounds him (particularly his feud with Rosie O'Donnell). So he might be able to get some viewers.
I think he's entering this market just to bother Rosie, whose daytime talk show and stint on The View didn't last. So what do you think? Can Donald Trump be a financial Dr. Phil?
[via Yahoo News]
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Reader Comments (Page 1 of 1)
10-23-2007 @ 1:16PM
kevjohn said...
Sounds like The People's Court on crack. Trump Crack.
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10-23-2007 @ 1:43PM
jaredmaynard said...
I would argue that making your name a brand and being a billionaire probably makes you a good businessman.
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10-23-2007 @ 2:05PM
Michael said...
A tv show failure doesn't necessarily mean you lose money.
It is also probably just turning into a hobby for him.
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10-23-2007 @ 2:15PM
J Stein said...
He's not a billionaire. But he is a brilliant marketer. He has everyone convinced that he is one of the wealthiest people around, even if he has to threaten to sue newspapers that point out his actual wealth doesn't even put him in the top 500.
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10-23-2007 @ 3:57PM
Michael white said...
With such an over proliferation of judge shows, any alternate programming will be a pleasant relief.
By the way, could you print the various "judge" audience estimates?
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10-23-2007 @ 6:56PM
procrastinator said...
I actually enjoyed the Apprentice for a season or two but I have to say my least favorite part was always the Donald... if you ask me he needs to keep his appearances long enough to keep his persona involved, and long enough to make a few laughable statements, but then have a show with a good enough concept that he can not be a central participant. Not that I'll watch either way.
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10-24-2007 @ 1:00AM
Eileen Streeter said...
With all of the Trumpsters moola, you would think he would get a decent stylist to do something about the worst comb-over in history, don't you think? His egregious comments about Rosie O'Donnell make me sick.
None of the hot babes he marries would look twice at him if he didn't have big bucks. He is a big blow-hard that should not have a TV show; but this is America and he's got the bucks and the connections. I won't be tuning in.
I would rather see Rosie O'Donnell back on the tube on her own show, not like the anal-retentive, made up bitches on the vaginal view; but a show like a Late Night with David Letterman show; where she would interview guests (not all celebs-I am so sick of celebs-who cares what they wear, screw or chew) but real people and interesting authors and people who are making a diference in this screwed society. ROSIE RULES PEACE OUT
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10-25-2007 @ 9:21AM
Kevin Joseph Price said...
I have written often about Donald Trump at www.BizPlusBlog.com and I have mixed feelings about him. Although I agree with you that this particular format and demographic doesn't seem to be a good fit, he seems to have the midas touch.
Furthermore, people pay millions for the type of exposure in attempting to build a brand and he gets paid that instead. His multi-media exposure is a win for his producers because of the attention, like your post, that comes with him. I think Trump is crazy. Crazy like a fox!
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