
NBC has been responsible for several huge YouTube hits, including clips from Saturday Night Live including Lazy Sunday and **ck in a box. The former video was uploaded by users, while NBC actually rode the wave of viral marketing by submitting the latter of its own volition.Now it seems like NBC wants to have more control over its online video distribution and is moving toward a day where there will be only two ways to watch NBC videos on the internet. You'll either be able to purchase videos from a site like Amazon Unbox, or you'll have to go through an NBC website or use NBC software to get ad-supported videos.
There's a huge problem with this model though. Flipping through web pages takes more work than flipping TV channels with a remote control. Impatient internet users are only going to want to visit a single site for all of their online video needs. If NBC really want to drum up ratings for their TV episodes and capture some online advertising/sales revenue, the best way to do that is to have videos available in as many places as possible. Go ahead and launch Hulu, but don't shut out YouTube viewers.
[via Valleywag]












Reader Comments (Page 1 of 1)
10-22-2007 @ 10:07AM
Paul said...
I'm guessing Hulu will be for U.S. visitors only, much like the videos on NBC's website (such as, say, all the SNL videos). So that leaves me completely SOL for all NBC videos, which kind of sucks, since I'm one of the few viewers out there who consider NBC the #1 network (many of my favourite shows: "The Office", "Heroes", "Chuck", "30 Rock", "Journeyman", "Life", "SNL", "Late Night", and of course "Scrubs") all air on the network.
Boo-urns.
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10-22-2007 @ 11:07AM
edd said...
Whenever I read stories like this, I always get the impression that the beared execs at TV, movie and msuic industries are still scratching their heads and asking their advisers: 'what is this Internet thing?' - Fox and NBC in particular.
They really love to find new ways to shoot themselves in the feet and make the public think they're idiots. It's usually advice that would make me cringe, but they really should emply a few 20 year-olds who have grown up with the 'net to pick their brains.
As a viewer in the UK, I watch all my shows on torrents, and buy the DVDs if and when they become available. Because of that 'illegal' viewing, Fox have picked up a House DVD-buyer, an Arrested Development devotee (they really screwed the pooch on that one), a 24 fan, and NBC have picked up a potential Heroes and The Office buyer. and FX have got me hooked on Sunny in Philedelphia, and HBO the same with Flight of the Conchords.
With all of these shows, I'm not bloody waiting 12 months to watch them, or 18 months for the DVD to surface here. They should appreciate and allow my 'illegal' viewing, and eventually they will profit from it.
It's not about getting stuff for free, it's about getting stuff when you want it, and when there's no earthly reason why you shouldn't watch it.
Honestly, the networks would make a crap-load of money if they set up a torrent site, charged 50p a download an episode, and raked in all the money with next to no costs.
Yes, some people will always steal it for free, but a helluva number wouldn't if you just made it transparent and accessible.
The saddest thing about my signature show, Arrested Development, is that it was one of the most hottest downloads each week during the end of s2/s3 - but the flawed Neilsen rating doomed the bestcomedy since Shakespeare. Live and regret it.
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10-22-2007 @ 12:43PM
shawn said...
in the long run, they are making a big mistake
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10-22-2007 @ 1:26PM
ac said...
Youtube is the video giant on the web. No other site they use will get as much attention as clips they put on youtube. No wonder they are in 4th place.
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10-22-2007 @ 10:44PM
Jason the TVaholic said...
There are thousands of websites out there that have placed NBC video clips from YouTube on them and not many of them are going to take the time to replace them with clips from Hulu, or take them down. All this free promotion for NBC shows just disappears. What a giant waste. I could see if NBC stopped adding new content to YouTube, or even just used YouTube to promote the video content on their new service, but to pull everything and break all the links that people have added to their content, is just dumb.
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12-07-2007 @ 6:24PM
GEORGE VOREL said...
SINCE NBC WILL NOT RUN ADS SUPPORTING OUR TROOPS, I HAVE DELETED CHANNEL 5 NBC FROM ALL OF MY TV'S, VCR'S AND DVD RECORDERS. I CAN DO WITHOUT THEIR NON SUPPORT AS THEY CAN DO WITHOUT MY WATCHING THEIR TV CHANNEL.
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