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CMT becomes Carrie Music Television

carrie underwoodI did not realize that Carrie Underwood was such a big star. Country Music Television (CMT) will become 'Carrie Music Television' today when it plays her new music video for six hours straight. That's six hours of one video, over and over, from 6 o'clock this morning to noon. CMT estimates it will air 66 times in those six hours.

Carrie's new video is for her song, So Small, from her upcoming new album called Carnival Ride. If you miss the video, it'll also be for sale on iTunes today.

This seems a little ... over the top. I'm confused about why CMT--or any network--would play the same 3-minute video over and over for so many hours. I imagine that people will check in to watch it once or twice, but won't six hours of the same video also drive viewers away? Unless CMT doesn't have any viewers.

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