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Is TLC the right place for Miss America?

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miss americaMiss America is no longer homeless. The long-running pageant has found a new home on TLC, of all places, for the next three years. It's the first big programming move for TLC's new president and general manager, Angela Shapiro-Mathes. The pageant was at CMT for the last few years after ABC dropped it, but its ratings have been dismal.

TLC is giving the pageant its own treatment. The cable network is the king of the unscripted show, so it's creating a reality series about all 52 contestants as they prepare for the pageant.

If Miss America is going to survive on television (and I'm not saying it should), this TLC plan may be the only way it can happen. Ratings over the past few years have shown that Americans just aren't interested in beauty pageants. But, humanizing these women (and understanding why they do this?!?) could be enough to generate interest to see who wins the pageant.

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