Early next year NBC Universal will launch Didja.com, a YouTube-like video site made just for advertisers. The site will feature TV spots both old and new, movie trailers and other brand-related stuff. Advertisers will also include special offers and promotions to coincide with their specific channel.
The idea was concocted by executives at the NBC Universal-owned USA cable network, so expect lots of ads for that particular network when the site launches. Eventually, other NBC Universal properties will show up on the site, as well.
"Didja" is a play on the phrase "didja see that," and not, as I assumed, a play on the phrase, "didja ever wonder why the hell anyone would want to visit a video site with nothing but ads?"
NBC Universal and News Corp have also formed a partnership called New Co., which will launch a new video site before Didja.com. The new venture between the two media companies has been called a "YouTube killer." The site, which will feature full-length television series and movies, launches next month.
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Reader Comments (Page 1 of 1)
8-08-2007 @ 5:09PM
Darren said...
Boy we don't get enough advertising on TV, we really, really want a site that we can go to, to watch even more advertising. What a JOKE!
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8-08-2007 @ 5:10PM
GigG said...
"...has been called a "YouTube killer.""
By those that are trying to compete with YouTube.
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8-08-2007 @ 5:37PM
Bash said...
I actually like the idea IF this stays online for decades. I like watching old tv ads, they are part of my tv-watching-history :-)
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8-08-2007 @ 10:30PM
Lampbane said...
It could be interesting, except I find there very little point in it being a separate site.
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8-08-2007 @ 10:49PM
Tristan said...
Simply put, why wont the advertisers just put their ads on their own sites. I went to progressive.com site to see the old add that had that "This is How Life Should Be Music" (only cause I liked the music), but anyway I dont think I would go to this site.
I am interested in that full lenght site, though with a few places that offer you the ability to download videos from any online video player out now, it could prove bad for the companies.
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