Christopher Guest had one hell of a challenge on his hands when he agreed to do commercials for some new products from Intel. The products are very "inside baseball", as they are for IT managers. Intel needed to promote its new vPro and Centrino Pro directly to IT folks. That means using a lot of words the general public doesn't understand, but words that Intel required in its advertisements.How did Guest do it? In a song, of course. He rounded up Dan Finnerty (of The Dan Band) and rocker Rob Giles to sing the tune Guest and his collaborator, C.J. Vanston wrote about Intel's new products.
The results are two- 2 minute music video commercials that are pretty entertaining. They're both after the jump:
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Reader Comments (Page 1 of 1)
8-01-2007 @ 4:30PM
ugtv.org said...
He shoots and he...misses. Spinal Tap it ain't. I realize this is a tough task, but it's a pretty lame execution. They should have played up how miserable everyone was before "Everything is different" rather than showing a cheeseball walking through cubicles. They should have spent a little more time in the "Sitcon Room."
http://kenlevine.blogspot.com/2007/07/sitcom-room-report.html
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8-01-2007 @ 5:43PM
bobby said...
i totally disagree, this is sweet. way to go guest
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8-01-2007 @ 6:30PM
Bash said...
Meh. If he at least could sing. This sounds as if he sings a PowerPoint presentation. Doesn't rhyme, doesn't inspire.
Maybe you need to be a stuckup IT manager who wouldn't recognize "rhythm" or "groove" if they came in a box from Dell with a 400+ page manual.
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8-02-2007 @ 9:29AM
Don-Don said...
Is that the wedding band from 'Old School'? Or at least the singer looks like it...
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8-02-2007 @ 2:29PM
Michael Arnette said...
Aren't they supposed to be "cheeseballs"? You know like soft rock cheesy and hard rock cheesy? Think you are the one who shot and missed, kev. I don't know what you do, but I'm in marketing, and I can only DREAM my cllients would do something half this cool.
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