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The Simpsons Movie rakes in $71.9 million

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SimpsonsIf you noticed, we haven't done a lot of posts about The Simpsons leading up to the release of The Simpsons Movie. There are a few reasons for that: 1) it's a movie, and our friends at Cinematical have that beat pretty well covered, 2) we did some Simpsons stuff before its 400th episode, and 3) everyone else was doing it.

But there's no denying that all the promotional tie-ins, Simpsonizing web sites, and just the general popularity of the show paid off, now that the weekend's box office totals are in: the movie came in at #1 for the week, bringing in an impressive $71.9 million. Even Adam Sandler's latest epic, I Now Pronounce You Chuck and Larry, couldn't withstand the power of Yellow: it came in second with just over $19 million in sales.

I get the feeling that The Simpsons Movie is going to have another couple of big weekends before the summer's over. Why? Word of mouth. Sure, the show's rabid fans were all going to see the movie this weekend. Even once-rabid fans like myself were going to go see it this weekend, out of curiosity and a desire to keep friends from ruining the best lines for them as they stood around the office coffee maker Monday morning. But the movie is getting good reviews, and even non-fans who go see it are telling friends that it's a pretty funny movie. So, I'd expect the film to go into the nine-figures pretty quickly.

Like I said, I saw the movie last night, and was pleasantly surprised. No, not surprised at how funny it was -- that was going to be a given -- but at how well the writers integrated two interesting storylines, as well as how well they were able to maintain the humor and pace over almost 90 minutes. The story development reminded me of the show's early seasons, when the writers inserted less jokes and gave the stories time to breathe and grow.

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