TVSquad

Ben Silverman is loosening up as the NBC executive session panel continues.

Asked what he felt was missing from NBC's lineup, the new Co-Chairman, NBC Entertainment and Universal Media Studios, joked he wanted the chimes in the network's jingle turned up by 30%.

Silverman assures a reporter that he and Graboff are comfortable working side by side. "This wasn't an arranged marriage," he says. "We've known each other a long time."

Is there a dream list of celebs for the celebrity-themed edition of The Apprentice?

"I think it would be great to have Rosie [O'Donnell on]," says Silverman. "Donald asked me to extend an invitation to her."

Is NBC considering giving Rosie a talk show?

"We've had conversations with Rosie as a company," says Graboff. "There's a way we'd like to be in business with her. We'd love her on The Apprentice."

Jay Leno may be looking at the end of his run on The Tonight Show with Jay Leno, but that doesn't mean he's leaving the network.

"We want him with us for a long time," says Graboff.

Could there a job share between Conan O'Brien and Jay?

"No, when Conan takes over The Tonight Show, it will be his show," says Graboff.

Isaiah's role on The Bionic Woman wasn't originally created for him, says Silverman.

NBC has one final announcement for the executive session. The peacock network is promoting environmental awareness and responsibility with a program called Get On Board. For info: www.getonboardnow.org.

NBC shows will incorporate environmental awareness into upcoming programs for a week during the fall to get everyone to think "green."

Will the NBC peacock be green that week? "Stay tuned," says Silverman.