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Watchdog upset over Jack Daniel's sponsorship of Mad Men

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mad menI agree with Bob, Mad Men, a new series coming to AMC, looks quite interesting. It focuses on people working in the ad industry in the '60s, back when smoking and drinking didn't have the stigma it does now. Did you know even babies smoked in 1965? Well, they did, and they loved it.

Unfortunately, the '60s vibe of Mad Men seems to be clashing with new attitudes toward alcohol sponsorship on commercial TV. Commercial Alert has filed a complaint with the Distilled Spirits Council of the United States, claiming that Jack Daniel's sponsorship of the series violates the marketing code that alcohol consumption can not be shown in association with irresponsible behavior and lewd sexual situations, even though that's essentially the whole point of consuming alcohol in the real world.

I wrote that last sentence as a joke, but still, Mad Men is clearly going for a gritty, realistic vibe, and ample consumption of Jack Daniel's probably fits right in.

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