Hearst-Argyle, which owns 29 local news stations in the United States, has signed a licensing deal with YouTube that will allow its stations to share in the ad revenue. Hearst-Argyle's stations are affiliated with all the major networks and reach about eighteen percent of the households in the United States.
YouTube will actually pay a licensing fee for news, weather and entertainment from these stations. This is the first time YouTube has struck such a deal.
In addition to local news, amateur content and local high school football and basketball content will also be posted to YouTube through this new deal.
This doesn't seem like a bad idea in theory, I just wonder how many of the folks who live within the coverage area of these stations will feel compelled to seek out this content.
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