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2007-2008: the season of blah

Viva LaughlinLadies and gentleman, after poring over the material given to us during the network upfronts, viewing preview clips of all the new fall shows, and reading your opinions about it all, I have one thing to say about the upcoming 2007-2008 television season . . .

Meh.

This is one of the blandest fall seasons I have seen in a long time. Sure, there are a few shows that seem promising and mildly entertaining, but nothing that really popped out at me as a clear hit, nothing that got me excited. When I thought about it further I realized why that was: the new season is lacking hype, something that last season had a crapload of.

Maybe it's just me, but there seemed to be much more buzz during last year's upfronts than what I felt this year. I was extraordinarily excited when I heard about shows like Studio 60, The Nine, and Heroes, and so were many others. The excitement grew as preview clips to these shows began to appear in places like YouTube. In fact, as early as three months out people (including some of us here at TV Squad) were claiming ratings winners before the first full episode was shown.

Of course, the bottom fell out of the 2006-2007 schedule faster than the stock market did back in 1929 because the hype just didn't match what was shown. A few factors contributed to this, such as uneven writing (Studio 60), unlikeable characters (again Studio 60), unusually long waits between episodes (Jericho), and way too much serialization (Kidnapped, The Nine, Vanished). The result was that networks lost viewers and a whole lot of money.

Hence, the blandness of the new season. The networks are playing it very safe to stem the losses they incurred. However, in my opinion, they're playing it too safe. Where last year's crop of new shows was full of new ideas (based on the concept of Lost, but new ideas nonetheless), this year's shows are just copies of successful shows that have been on the air previously. Let's take a few examples:

In Journeyman (NBC) the main character finds himself traveling into the past with a purpose – impacting people's lives for the better – and sometimes the worse. This sounds a bit like Quantum Leap.

Cashmere Mafia (ABC) and Lipstick Jungle (NBC) feature four up-and-coming women living the high-life in the big city. Those remind me quite a bit of Sex and the City. There's also Big Shots (ABC), which features four CEO's living the high-life in the big city.

New Amsterdam (FOX) is about a man who was given the gift (curse) of living forever without getting old, and uses his knowledge to solve crimes. Does anyone remember Highlander?

Moonlight (CBS) is about a vampire who's a private detective. Um, isn't that Angel?

The Bionic Woman (NBC) is, well, a remake of The Bionic Woman.

Will this strategy work for the networks? I don't believe so. Television viewers are a fairly astute bunch (especially those who read and comment here at TV Squad) and know a retread when they see it. They're going to compare shows like Moonlight and Cashmere Mafia to their earlier predecessors and potentially snub their noses at it all, which will leave a lot of empty spaces on the network schedule. We'll know more when September rolls around.

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