Via Adult Swim HQ comes news that the charges against the two men who placed various Aqua Teen Hunger Force displays around Boston have had the charges against them dropped.
Peter Berdovsky and Sean Stevens were hired by a marketing firm in New York to place various light boxes around Boston that featured a Mooninite giving the finger. They have since been performing community service as part of their plea.
Cartoon Network set up a guerrilla marketing campaign in several major cities to drum up interest in the movie Aqua Teen Hunger Force Colon Movie Film for Theaters. It was in Boston, however, that that the marketing stunt backfired when the displays were mistaken for bombs and the two artists subsequently arrested. By the time it was all over, the president of Cartoon Network had resigned and Turner broadcasting had paid two million to the cities of Boston, Somerville and Cambridge.
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Reader Comments (Page 1 of 1)
5-16-2007 @ 12:09PM
Bash said...
Still ridiculous... That's what you get when you give your country fancy-colored alert levels.
Consume... Obey... Stay Afraid...
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5-16-2007 @ 12:41PM
Jeff said...
I love how many people say this marketing stunt backfired, failed, or any such synonym. I think it succeeded beyond their wildest dreams. Who in a million years could ever have assumed Boston would over-react as insanely as they did? And, from a purely commercial point of view (all these things were ever supposed to be anyway), how is that not fantabulous?
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5-16-2007 @ 2:38PM
David said...
I would just like to point out that the day this happened someone at a Boston Hospital planted two pipe bombs! That person was never charged with anything! This is how dumb the people in Boston are. Just look at their mayor and you will see my point.
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5-16-2007 @ 4:07PM
patrick said...
lay off us bostonians
the ads were placed UNDER BRIDGES and IN SUBWAY STATIONS
people have a right to be alarmed
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