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TiVo launches mildly disturbing marketing campaign - VIDEO

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My TiVo Gets MeTiVo's latest marketing campaign involves a new "My TiVo Gets Me" website where users can upload photos, add TiVo antennae to their photos, and edit their profiles.

TiVo's also launching a new user generated video contest. Create a video explaining how TiVo helps deliver content related to "your deepest passion," and you could win a Series3 TiVo, a lifetime subscription, and a 42 inch plasma TV.

Of course, with all this deepest passion talk, I expect to see a lot of people uploading videos about recording adult content.

TiVo's also uploaded a few commercials of its own to YouTube. One in particular plays on male insecurities as a TiVo owner wonders why his neighbors antennae are bigger than his own. Another features the age-old dillema: sports or sex. These seem a bit risqué for a company promoting its family-friendly KidZone feature.

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