TVSquad

Joost has signed three-month contracts with a group of 31 advertisers, including Coca-Cola, Nike, GM, Procter & Gamble, and Visa.

The advertisers will have a choice of ad-types that blur the line between internet and television advertising, with 30 second mid-roll spots as well as digital overlays that will appear onscreen while you're watching video.

There will also be still images, video spots, and Joost widgets, as well as channels branded with sponsor names. One new ad type is called an Ad Bug, and will show up for a few seconds on screen much the same way TV networks include their IDs on screen during a program.

Overall, Joost has a pretty good platform for delivering advertising. Networks like ABC have managed to insert some ads in the middle of television programs they post on the internet. Joost creates an overall more TV-like experience than ABC with full screen video and a series of channels that you can flip through. Commercials might seem natural to some viewers.