We all know that CBS has its own channel on YouTube, and in what seems to me like a pretty smart move, CBS News is removing user-uploaded content and replacing it with the same (but authorized) clip.
In a perfect world, it would actually be cool if everyone did this, e.g., take down that crappy dub of The Simpsons and replace it with a FOX-authorized full episode. Yeah, I know that's really not possible, but it would be in my "perfect world." Also, cars would be made out of chocolate.
Really though, I hope others follow CBS' example. Protecting your content is fine, but this is Web 2.0, after all, and sites like YouTube aren't going to go away.
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Reader Comments (Page 1 of 1)
3-11-2007 @ 1:38PM
Tim said...
For the record, Viacom is not the parent of CBS. CBS was split off into a separate company (http://www.cbscorporation.com/) just over a year ago The "Viacom as parent" line seems to be a wide-spread mistake.
Supposedly CBS took all the "slow growth" divisions with it, leaving Viacom with the "dynamic" web properties. The big irony, however, is that CBS has done better in profits since the split than the former parent.
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3-11-2007 @ 1:54PM
Adam from TV Squad said...
You're right. Thank you for the correction. The post has been changed.
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3-12-2007 @ 3:49PM
Jesse said...
Adam,
Thnks for posting the info about CBS -- I actually hadn't heard that they were making their own YouTube channel. Great idea. And, replacing the content with "good versions" is asbsolutely a good response.
Viacom, on the other hand, doesn't seem to want YouTube's massive audience. (Great idea!) Their response -- pulling all their clips -- seems rather foolish, when compared to CBS' move.
I'm not convinced that Viacom is going to do so well at Web 2.0.
Shelly Palmer has a good article this week, about MTV and Viacom's need to play ctach-up with MySpace and YouTube:
http://advancedmediacommittee.typepad.com/emmyadvancedmedia/2007/03/mtvs_new_web_st.html
It's a good analysis, and after reading it, I had the feeling that MTV has a lot of work to do.
- Jesse
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