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Fox to stream and sell programs through affiliate web sites

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More than 200 Fox affiliates will soon offer visitors to their websites the option to stream or download selected Fox television programs.

Last August, Fox began to stream programs from the websites of stations owned and operated by the network, but this is the first time local stations will be given the opportunity to provide content from any network. The stations will split the revenue generated with the network, and will be allowed to place local advertisements in the web streams.

In addition to streaming TV episodes for free, affiliate stations will begin selling downloaded episodes of programs including 24, Prison Break, and Bones, probably for $1.99 per episode and $30 to $40 for a full season.The new web players should start showing up on affiliate web sites this month.

On the one hand, I think it's great that users will have more opportunities to catch the shows they want to see. But to be honest, I don't see a huge benefit for the consumer here.

Personally, I'd rather be able to go to one website for all the networks to watch a streaming episode of a TV show I may have missed. It's bad enough that I have to figure out what network a show airs on before I can figure out how to find it. Being able to access the content on affiliate web sites just fragments things further.

On the other hand, this is great news for local stations who are always looking for reasons to drive traffic to their websites rather than just to the network home page. And more revenue for local stations theoretically means higher quality local programming, although that's not always the case.

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