TVSquad

It's a slow gossip day for Idol, when the only new Idol-related stuff I can find is PR announcement about potato chip marketing. I guess, I should be thankful for the break from the Antonella gossip, if nothing else.

Anyway, Pringles is the latest brand hoping to cash in on American Idol's popularity and powerhouse ratings, by launching a long-term partnership with FremantleMedia and 19 Entertainment. As part of their "expansive marketing campaign," Pringles will create limited edition American Idol branded cans, and run American Idol-themed spots on Fox during Idol broadcasts.

Along with other promotions, Pringles is holding a "Jingles for Pringles" contest, in which the public will submit videos of original Pringles jingles they've written. The grand prize includes VIP tickets for Idol's Season Six finale in Hollywood.

Paul Tepfenhart, Pringles Brand Manager, stated, "American Idol reflects all of our brand's excitement and vitality while allowing our consumers to unleash their joy and love of Pringles."

Yeah, I have joy and love for Pringles, but I really don't care if they slap Idol logos on my junk food. And honestly, it might even turn me off from buying. I literally stopped buying Ritz crackers because of Rachael Ray's face plastered all over their boxes.

Hey, I wonder if they would consider putting Antonella on the Pringles can. After all, we all know she's photogenic!