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Is bad press sinking Lost?

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Naveen Andrews, LostTo say that Lost has fallen out of favor with the media would be generous. It seems like every new episode brings with it another article discussing the show's decline in popularity. This week, MSNBC published an AP article which implied that Lost was in the same boat as failing shows like Studio 60. Are these comparisons fair?

As far as I know, there has not been a single rumor concerning the possible cancellation of Lost. So why is there so much doomsday language surrounding the show? The article added that the producers of Lost would have to make some drastic changes in order to save the show, citing Heather Locklear's presence in Melrose Place as an example.

Are stunt casting and heightened sexual tension really the keys to saving Lost? Does Lost need saving? Suggestions like the one above lead me to think that many of Lost's critics are not even following the show, merely examining its ratings.The ratings situation is not even as bleak as some TV journalists would have you believe. Lost has done better in the Wednesday 10pm time slot than any other ABC show in the last nine years. It continues to be number one among adults in its time slot as well.

Lost has certainly hit a ratings slump, but its situation differs from newer, struggling shows like Studio 60. In its first season, the show was a huge hit. Cancellation was never a threat. To group it with a show that never quite caught on is inaccurate. With the right combination of cast, writing, and plot, Lost could arguably regain its footing. "Flashes Before Your Eyes" and "Not in Portland" had low ratings, but were qualitatively better than many previous episodes.

Will quality matter, though, if Lost is getting killed by the press? Would lapsed or new viewers want to give the show a chance after reading about it online? Most viewers would not want to bother with a show that was not expected to last beyond a fourth season. As a fan, I worry that the overwhelmingly negative media attention will discourage interest in the show. An even bigger concern is that the Lost writers will heed bad advice and move away from the elements that made it successful in the first place.

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