You've probably seen all of those CBS promos that say that Shark, the new James Woods legal drama, is the "most watched new show." Then how come the Nielsen numbers say that Heroes, the new drama over on NBC, averages 14.5 million viewers while Shark averages 13.4 million?
It's because CBS is using an odd little bit of ratings math. CBS released a statement to explain why they're saying that Shark is the most watched new show. Combined with the Washington Post's explanation of what CBS is talking about, it gives me the type of headache I used to get when trying to read chemistry textbooks back in high school.
"According to Nielsen, claims of 'most watched' can only be made based on gross impressions, which is number of telecasts multiplied by the program's average audience..."In the case of 'Shark,' it's based on 20 broadcasts multiplied by its average audience of 13.37 million viewers, which equals 267.38 million gross impressions, more than any other new series."
And that's the easy part of the explanation. Read here for more.
After you read it, it's easy to boil it down to 10 words: Heroes is the most watched new show of the year.















Reader Comments (Page 1 of 1)
2-22-2007 @ 9:10AM
Preston said...
They need to stop this "America's most watched new show" when you come into account the niche audiences that watch cable. This would have worked in the late '80s when The Cosby Show, Cheers and Golden Girls were popular. And CBS is doing this to one up against NBC. Sharks got off to a slow start, but it has increased in viewership and has done strongly. Heroes has been a hit ever since it started last fall. Maybe the execs at those networks don't like each other competition wise.
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2-22-2007 @ 9:37AM
David said...
CBS lied and was caught so they needed a cover.
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2-23-2007 @ 4:54PM
ron said...
dont watch either one, but the new show i like is Ugly Betty, i have not missed one single episode since it started.
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2-22-2007 @ 10:37AM
Zachary Freiesleben said...
That means according to Nielsen, a show could premiere tonight with 300 million people watching and it still wouldn't be the most watched show on television since it's gross impressions number would "only" be 300 million. That's fraked up.
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2-22-2007 @ 10:44AM
Harry said...
If the SciFi channel airings are taken into consideration then Heroes wins using either method.
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2-22-2007 @ 10:45AM
Tim Hess said...
"America's most wacthed X" is the entire backbone of CBS' promotion plan. EVERYTHING they promote is "America's most watched" something.
"America's most watched drama starring a red head"
"America's most watched reality show that takes place on an island"
"America's most watched evening news anchored by a woman"
Using this 'cume' version of the ratings will allow them to always be "America's most watched network." After all, they have a 40 year head start on FOX.
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2-22-2007 @ 10:51AM
Frank said...
CBS only "lied" if you're one of these idiots that takes everything at face value.
I mean, seriously, if you don't sit back and scrutinize the claims made in commercials, you are the ridiculously naive. "Most watched" is no different than "4 out of 5 doctors..." or "I lost 45 pounds..."
You can use correlations and statisitics to "prove" just about anything.
As the old saying goes, there are three kinds of lies: lies, damned lies and statistics.
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2-22-2007 @ 1:37PM
mike m said...
I have to disagree with all of you. As a more frequent watcher of neither show (I watched Shark 3 times and Heroes 4 times and didn't like either of them), I would have to say the math makes sense. Shark has aired more often. So more people have seen Shark than have seen Heroes. Now, at the end of the season, after the full 22 episodes, then we'll talk. By the way, Heroes was watched by less people last week than Shark according to the Nielson's from last week.
So, there was no lie involved, and people who want to think there was are just blinded by science. It's simple statistics everyone. We're talking easier than Junior level Business Statistics in college.
And this is coming from a person that watches TLC on Thursday nights and Discovery on Mondays.
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2-22-2007 @ 1:42PM
mike m said...
and Zachary,
No. If a show was viewed by 300 million people, it would have been watched, up to date, by an average of 300 million people. Shark has been watched, according to the stats, by 267 mil or so, so that hypothetical show would have been watched more.
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2-24-2007 @ 2:47PM
RedStarRevolution said...
It's real simple. I know some people will watch TV because it's popular and they want to watch what other people are watching, etc.
Me, I go for quality, and Heroes, interesting, engaging, with a fantastic premise and great story execution, is a clear choice over Shark, another in a long line of CBS shows about lawyers, or cops, or doctors.
Heroes is like nothing else, Shark is like everything else.
Neilson ratings mean nothing to me other than to see if good shows will be canceled because of them...
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2-22-2007 @ 7:19PM
MrC said...
There are three kinds of lies: lies, damned lies, and statistics - Benjamin Disraeli
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2-23-2007 @ 1:47AM
Z said...
Mike m- When you say "So more people have seen Shark than have seen Heroes," you make a basic error in assumptions yourself. In short, your statement would make sense if we assume that nobody watches more than one episode of either show, but the average viewership per episode, of which Heroes is greater, would seem to be a better measure of which show has been seen by more people. Simply put, it is absurd to assume that every viewer for every episode is a seperate viewer
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2-23-2007 @ 9:51AM
mike m said...
Z,
While I agree that is true, I'm simply basing my findings off of Nielsen's system, which accounts for number of times aired. Overall, Shark has been watched more because it has been on more. Assuming that Shark is watched when it is on, because it has aired more often, it has been watched more often.
Yesterday, I watched shark for the first time in quite some time and was surprised that the episode was better than at any other time I'd watched. While I don't plan to continue watching it, I do have to agree that heroes is a better written show, but again, until the full 22 air, theres not way to properly compare.
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2-23-2007 @ 3:47PM
Spaz said...
OK putting aside my Heroes-fanboy feelings, Shark scored 15 million viewers THIS week, while Heroes scored 14.7 million viewers for their Monday night episode.
The averages are a great way to check overall viewership for the entirety of a season, but Shark's numbers have been generally improving since Ep. 1 while Heroes have stayed about the same with a few spikes here and there.
Shady math by CBS? Yes.
But Shark is posting better numbers ep-to-ep as the season goes forward.
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2-24-2007 @ 10:10PM
Noah said...
Frank is right. Have you ever noticed that every radio station claims to be "Number 1 for" whatever its format is? That's because they can so long as they can find a single demo that that's true in, and if you slice the demos enough ways it's always true for one of them.
Redstar - I've never watched Shark, but I don't know if your assessment of it is fair. James Woods is a talented actor, who is playing the type of character he's perfect for. It's PROBABLY a very good show.
That having been said, Heroes is the only show I watch religiously.
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2-25-2007 @ 5:25PM
Jane said...
This argument is really weird. NBC doesn't even claim that Heroes is the most watched new show of the 2006-07 series. They say it is the most watched new show in the "key demographics." which happens to be true. They are doing great with the 18-34, 18-49, and the 25-54 demographics. Here's a quote from the NBC press release covering the second week in February.
This week, "Heroes" was the top-ranked freshman series in primetime's key demographic of adults 18-49, ranking #8 overall (tied with "Lost"; out of a total of 101 shows). "Heroes" was also the top-ranked freshman series in adults 25-54, adults 18-34 and other key demographics. Season-to-date, "Heroes" is the #1 new primetime series of the 2006-07 television season among adults 18-49, adults 25-54 and adults 18-34. Among adults 18-34, "Heroes" is the #4-ranked show on television season-to-date, tied with "Desperate Housewives" and trailing only the Tuesday and Wednesday editions of "American Idol" and "Grey's Anatomy."
You might notice that never once do they claim to be the top ranked new show of the season. That's because they aren't. Shark is. Shark has the most viewers just as CBS says they do. Heroes has the most viewers in the key advertising demographics that they've listed. Trust me on this, or just use your own common sense in the matter: if Heroes were the most watched series overall, that little tidbit would have been mentioned also. It wasn't mentioned because NBC knows that Shark has more viewers. In the CBS press release from the same week, CBS tauts Shark as the most watched new series of the year but doesn't have a lot to say about those demographics primarily because Shark just recently, for the first time, broke the top 20 in the 18-49 demo. The networks are "bragging" about different things.
And, honestly both shows have a lot to be proud of and both shows have a claim to fame as the most popular of all the gazillion new shows that started in September of 2006. CBS isn't lying in their ad and Heroes isn't lying in their press release. They are claiming different victories. Its as simple as that.
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