Izod: "Adventure"
I suppose my penchant for thrift store t-shirts with odd logos puts me out of the Izod target market. Maybe that's why I got all the way through this commercial having no idea what it was advertising. I actually thought it was going to be a Nike ad, what with the golfer, and the Tiger-esque red.
It was a pretty slick ad with some gorgeous photography, but suffers from only working for people already familiar with the brand. Some kind of a tag line at the end. "Izod, sportswear for men" or some such, would have gone a long way. You can't expect everyone watching to go google your company to find out what it is you do.
TV Squad Ten: Top Ten ESPN shows from worst to first
Andy Richter: The TV Squad Interview
Have any questions for Vik Sahay of Chuck? Ask them here!
Reader Comments (Page 1 of 1)
2-04-2007 @ 9:53PM
Tracy said...
I totally googled izod after it aired and suddenly didn't care by the time the results popped up...
Reply
2-05-2007 @ 12:20AM
innamorata said...
Agreed, not once did I think it was about anything pertaining to computers. Nicely done FX wise but product wise? Not quite.
Reply