With beer commercials being known for their originality and popularity, Budweiser is hoping that they will be able to get more bang for their buck by drawing people to their bud.tv webpage.The idea behind bud.tv seems to be a somewhat similar one to those used by networks that stream shows: give the viewers what they want, when they want. Basically it is more or less an internet video-on-demand service, except for product advertisements.
From a financial point of view, I can see how driving people to a web page can definitely lower corporate costs. Instead of spending X million dollars on an advertising deal, you can instead air half as many commercials if you can somehow hook the user to go check out the site.
Maybe they could have a 45 second commercial, but only show 30 seconds of it on TV and leave it at a cliffhanger. Just after a freeze frame at the 30 second mark they could toss up a message that lets you know you that the whole thing is available online.
Right now only a preview is available on the site, but the full launch is scheduled for after the Super Bowl on Sunday, February 4th.
[via erisko.com]
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