Niklas Zennstrom and Janus Friis, the brains behind Skype and Kazaa, are preparing to launch the first global television network later this year. The new service, called Joost, has already garnered interest from Endemol TV (Fear Factor, Deal or No Deal and 1 Vs. 100), September Films (Beauty and the Geek, Bridezillas) and the Indy Racing League, all of which will be providing content, though what that content will be is unknown at the time.
The creators hope to provide entertainment for viewers using a format that will also allow content providers to keep their shows safe from piracy. The new venture already has several advertisers lined up, which is no doubt due to the popularity of both Skype and Kazaa.
Speaking as a viewer who isn't exactly tech-savvy, I have to say that the success of Joost will come down to how easy it is to use. I've said before that a large part of YouTube's success is that it's incredibly simple to find and watch videos. As long as Joost doesn't over-complicate things and actually provide worthwhile content, it might be worth checking out.
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