New to the Mac? Check out TUAW's Mac 101
AOL Television

Soccer is going to be huge in the US! (again)

PRINT| E-MAIL|MORE
David BeckhamThe other day I was working away when one of the guys rushed up to me, excited look on his face, and said "Beckham just announced he's leaving Real Madrid, and guess where he's going." Now, I'm not a huge soccer fan, but I follow it enough to at least make a reasonable guess. So I said, "Chelsea?" His eyes got big and he was almost giddy when he told me the answer, "Nope, the L.A. Galaxy."

That surprised me. Beckham leaving Madrid was something I had expected since he left Manchester, but I didn't think he would give up the bright lights and crazy popularity of European football to come to the U.S. where the MLS is basically an afterthought in the sporting world.

There were some other factors though. For one, cash. To get this done, the MLS rewrote the rules on salary caps, allowing Beckham to sign a deal that is rumored to be worth some $250 million when endorsements are included. And, to Beckham's credit, he has been working at trying to improve the image of soccer in this country for a long time. Actually joining a team here is about as committed a move as he can make.

But will it work? To some degree, yes. Just his presence will give a boost to coverage of the sport for a while. There are already rumblings that this is going to be what puts soccer over the top in the US. That part I'm having a little trouble buying. It's something we've heard before. When Coby Jones and Alexi Lalas (now the president of the L.A. Galaxy) were leading the national team in the '94 World Cup, soccer was going to be huge. And when Mia Hamm and a sports-bra clad Brandi Chastain helped the women's team to the '99 World Cup crown, soccer was going to be huge.

I just don't think it can happen. For whatever reason, the culture of the US just refuses to embrace soccer on a major level. Football, baseball, basketball, and even NASCAR are already too ingrained to make room for soccer. It will continue to be relegated to cable, and if there is an important college basketball game, or a really good figure skating competition, or a drag race, it will get bumped to air in tape delay.

So, congratulations to David Beckham on his new deal, and to the Galaxy on signing one of the biggest sporting stars in the world. I admire what they are doing and appreciate the struggle, but I think this news is probably best for the Access Hollywood and Extra type shows. Being in Los Angeles, Beckham and his wife Victoria should provide stories aplenty for them.

Short of giving Britney's crotch a break on the tabloid shows though, does anyone think this move is going to have an effect on TV? Does Beckham's presence make you want to watch Major League Soccer? I suspect a general rubber-necking curiousity when he first appears in August that will quickly fade, sending soccer back to where it has been for years. The sport's lot has been cast, and it will take more than David Beckham to change that.

Related Headlines

Reader Comments (Page 1 of 1)

Featured Stories


meet the tv squad

Categories

RSS Feeds

Powered by Blogsmith

TV Squad on Twitter

Twitter @tvsquad

follow TV Squad on Twitter

AOL TV's Top 5


More Features


watch full episodes online

TV Squad Newsletter

Get TV Squad's daily posts emailed to you daily. Sign up now!

.

Sponsored Links

Most Commented On (7 days)

Blog Roll

Other Weblogs Inc. Network blogs you might be interested in: