Massively explains Warhammer Online to the dedicated WoW player
AOL Television

NBC's new hockey strategy: market the young stars

NHL on NBCFOX had a flaming puck. ESPN had blanket coverage and Barry Melrose's mullet. And Versus has... well, since no one can see them, no one really knows what they have. Almost every network has tried to make hockey a more attractive game to national viewers, and they've universally failed. So what is NBC, in the second season of its broadcast deal with the NHL, going to try? Think youngsters in skates.

According to The Hollywood Reporter, NBC's strategy this year will be to highlight the young stars of the league, especially in their primary game of the week. They will still show three regional games every week, but will concentrate marketing efforts on the main game, which will often feature up and coming players like Sidney Crosby of the Pittsburgh Penguins. In fact, the Penguins will play the Philadelphia Flyers in the first NBC Game of the Week on January 13. Anything should help; the Peacock Network averaged a 1.0 rating in their games last year, down a tenth of a point from ABC's coverage in the pre-lockout season of 2003-04.

To be honest, I don't think anything is going to make hockey a national ratings bonanza like, say, football is. They'll even have to try hard to reach baseball's anemic ratings. And the reason is pretty simple: even though there are now good teams in such non-traditional markets as Florida, Phoenix, and Dallas, hockey is still more revered in Canada and northern United States, where people will stay loyal to a team no matter how good or bad they are, than anywhere else.

Maybe if some new Gretzkys and Messiers and Lemieuxs come up to give the league some personality, that might help. But at this point, either you like hockey or you don't. And, even for fans, the game is very tough to watch on TV. So, the best NBC might hope for is to double the rating to a 2.0, which would probably take a miracle.

Reader Comments (Page 1 of 1)

Featured Stories

fall tv schedule
meet the tv squad

Categories

RSS Feeds

Powered by Blogsmith

AOL TV's Top 5


More Features


watch full episodes online

TV Squad Newsletter

Get TV Squad's daily posts emailed to you daily. Sign up now!

Sponsored Links

Most Commented On (7 days)

Blog Roll

Other Weblogs Inc. Network blogs you might be interested in: