PBS is getting into the coffee game by joining with Green Mountain Coffee Roasters and creating the PBS Blend. The coffee will be organic, and will be "offered in whole bean, 10 oz. packages, and single serve K-cups for use in Keurig Single-Cup brewers."
But the PBS ombudsman column above raises an interesting question: how can PBS get into the for-profit business of selling coffee and other commercial endeavors and still get taxpayer support? Whatever side you happen to fall on, the column probably answers any questions you might have and is well worth reading.
I wonder if they'll do it for certain shows. Maybe a Sesame Street Hazelnut or a Bill Moyers Vanilla Bean. Though I don't really want to know what a McLaughlin Group-flavored coffee would taste like.
[via Romenesko]
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Reader Comments (Page 1 of 1)
12-09-2006 @ 12:15PM
Bebop said...
My school's food service uses green mountain coffee and it tastes like hot dirty water that the venders in NYC cook their hot dogs.
If they do sesame street coffee then it would be C is for crap which is what this coffee tastes like.
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12-09-2006 @ 8:43PM
Brice said...
Two things:
1. PBS has been in the for-profit for some time (anybody ever heard of Elmo?).
2. If PBS is coming out with this coffee, it will be the first coffee in history to actually put you to sleep!
http://thinkingaboutcoffee.com
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