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What has happened to The O.C.?

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the ocOver the weekend, the Wall Street Journal wrote an article pondering the demise of The O.C. It lost 26% of its audience when season two started up. Then 15% more disappeared (myself included) for season three. And, now in season four, The O.C. lost a whopping 39% of its crucial, age 18-49 viewers from last season. It's in so much trouble that the network has even launched an online effort to save the show. (Or gauge viewer interest)

Why?

The article includes a very frank interview with The O.C. creator, Josh Schwartz, who admits some mistakes. He says, opening up the series during season two to include storylines for the parents was too much to juggle. When it started to get stale, he killed off Caleb Nichol. Smart move, he says. But, he wonders whether it was such a hot idea to kill off Marissa Cooper's character at the end of last season.

The show also lost a collaborator at the network when entertainment president Gail Berman resigned. Berman, Schwartz says, was closely involved in storylines because she had a history of success with teen soaps. Berman's replacement collaborated, too, but not in a good way. Peter Liguori demanded that Schwartz add a new, celebrity character. Thus was born the uber-boring storyline with Jeri Ryan.

And finally, The O.C.'s current place on the Thursday night schedule is not helping, either. It's up against Grey's Anatomy, CSI, Scrubs, and 30 Rock.

I stopped watching The O.C. shortly after the premiere of season three. I felt like the writers hastily wrapped up a major cliffhanger from the season two finale where Marissa shot Ryan's brother. After that, I had a hard time believing the characters were in high school and I hated the clunky, unbelievable storyline of Kristen's alcoholism. Maybe it was the influence of Liguori who ruined the show because, in my opinion, it got bad when he came on board.

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