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What if the NFL broadcast a game and no one watched it?

NFL Network logoTonight, the NFL Network broadcasts its first game, pitting the Denver Broncos against the Kansas City Chiefs. It promises to be a hard battle, with two longtime and bitter rivals fighting to stay in the playoff picture. This will also mark Bryant Gumbel's return to sports play-by-play, something he hasn't done in many, many years (he was NBC's NFL studio host before he got the Today job; this may be his first play-by-play work since the seventies), and it will be fun to hear the always-opinionated Cris Collinsworth back in the booth. Should be a good game.

Here's the problem: I won't be able to watch it. And neither will the majority of fans.

Why? Because, despite giving its own network a slate of Thursday night games, the NFL hasn't been able to negotiate carriage deals with four of the biggest cable comapnies: Cablevision, Time Warner, Comcast, and Charter Communications.

The reason? Money, of course. The NFL wants the network to be on a basic tier, but is charging the cable companies triple what they wanted before adding the Thursday games. Some of the cable companies, like Time Warner, wouldn't mind putting the channel on a premium "sports tier," but the NFL doesn't want that. Comcast has its own reasons for playing hardball, since they bid on the Thursday package for their own Versus network before the league decided to hold on to the games for themselves.

Here's what I want to know, though: does it matter? As football-crazed as America is, people who don't get NFLN have more than enough games to watch during the week, thanks to FOX, CBS, ESPN, and NBC. And if your local team is on an NFLN game, there are no worries: like all cable games, it will be carried on an over-the-air channel in the local market. So, I've got to wonder if the NFL isn't overplaying its hand here, thinking there's more demand to see this game than there really is.

What do you think, football fans? Let me know in the comments.

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