Oldie but a goodie here. I haven't even seen this in at least two years but I stumbled on to it earlier today while digging around on YouTube. What is it that I speak of? Quite possibly one of the coolest commercials (it's like a tiny film really) that I've ever seen. Made by Honda in 2003, the cog commercial was only released in Britain and the Internet so I'm not sure how many people actually know about it. Tons probably, but whatever -- it's still fun to watch. It's actually quite similar to this "10,000 coins topple over" video that Adam posted about a few weeks ago.
So go ahead and watch it. The video is after the jump. But while you do, think about this: According to Honda's Wikipedia page, it took the filmmakers and engineers 606 takes to make this elaborate machine do what it was supposed to in front of a camera. I'm glad they didn't give up. Perhaps this commercial is the root of my obsession with the Honda crab?
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Reader Comments (Page 1 of 1)
11-04-2006 @ 8:45PM
MrAkai said...
If you like that one (or just Honda) make sure you check out:
http://www.youtube.com/watch?v=pMxZ5ZYUZIE
and
http://www.youtube.com/watch?v=c36_el1aID4
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11-05-2006 @ 8:13AM
Greg said...
Did those wheels go uphill? Doesn't seem like there was enough force to have each one push the other, but i'm no expert in that sort of thing.
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11-05-2006 @ 8:13AM
Erica said...
Enough with the Youtube whoring!
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11-05-2006 @ 4:12PM
Owen said...
The wheels were able to move uphill presumably because there was some extra weight attached to the top inside of each wheel. It would require quite the balancing act though.
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12-27-2006 @ 12:30PM
Barry Jones said...
Having spent most of my life creating television advertising, I know what those CGI savants are capable of. (Don't the effects in the Honda spot all seem pretty simple to execute compared to what we've seen in movie animation?) I'd lay huge odds that this spot was NOT shot live, and the whole story about taking months to shoot and costing $6 million etc etc is a giant hoax. I'd love to be proven wrong. - Barry
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