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Why are networks still scared of the World Series?

World Series 2006I'm courting trouble here after the fine whine I uncorked last night about my distaste for night football, but I'm going to say something else that will make all male fans of this blog question my gender and ask if I buy my Summer's Eve in Spring Fresh or Potpourri scents:

Why are networks still scared of the World Series?

Except for a couple of shows, everything is a rerun tonight, supposedly because the competition from what was going to be Game 5 (but now is Game 4 because of last night's rainout) was going to be too fierce. But the ratings give a different picture.

Looking at the overnight ratings from Tuesday night, you can see that Game 3, in which the Cardinals beat the Tigers 5-0, got smoked by Dancing with the Stars. The game got a 9.2/14, while Dancing got a 13.6/20. Overall, FOX came in second to ABC for the night, even though the networks tied in the 18-49 demo.

Grey's Anatomy and CSI routinely pull in ratings that are even better than Danicing's on a weekly basis. Grey's especially seems like it would be able to retain that audience even against an Game 4 or 5 of an exciting, tension-building series, because it appeals to a completely different audience than the World Series would.

Why do you think the networks still program reruns opposite the World Series? Let me know in the comments.

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