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ABC runs half hour infomercial for Lost

NightlineAnyone see Nightline last night? It was basically a commercial for Lost.

I know that the show has sorta steered away from the typical hard news that Ted Koppel used to do in almost every single episode, but this was rather odd. They were talking about the Lost phenomenon as if it was brand new and some cultural force they had to talk about. But it wasn't even that serious, it was really just a fluff piece on the show, the theories, and the web world it has spawned. An informerical for another show on the ABC network (and conveniently timed for a day before tonight's episode airs).

Not that it wasn't interesting to Lost fans. The three producers they had talking about the show (J.J. Abrams, Carleton Cuse, and Damon Lindelof) had some cool tidbits, but I don't think that at this point they're going to add any new fans. And I thought it was odd that an ABC news show would take an entire half hour to talk about their own sci-fi drama.

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