The numbers are in, and for the fourth week in a row ratings are down for Studio 60. How's that old saying go? "Once is chance, twice is coincidence, three times is a pattern." Four times is a big freaking problem. I don't think anyone really expected Matt and Danny to topple C.S.I. Miami. That tilted head lingering gaze from Horatio is a powerful thing. But now they are coming in third after What About Brian? I'm sure NBC will spin their win in some key demographics, but at some point they are going to have to start making changes. As to why the ratings are dropping, it's hard to say. The complaint I hear most about the show, both here and in other venues, is that the show within the show just isn't funny. We're reminded again and again that Matt is a brilliant writer, and Harriet is a comedic genius, but really haven't been shown that yet. The Holly Hunter impression was the only Harriet moment that I found really funny. The rest has varied from just OK to forgettable.
There have also been complaints of the speed of the show, and the fact that we have already seen a lot of this material in Sorkin's earlier work. Whatever the case, it's just not working. Which leads to the obvious question, how do they fix it? Or possibly, can it be fixed?
I think the first order of business needs to be getting a great sketch. If fans are to believe that the show is great, and having a resurgence, sell them on it. They need something of the level that the sketch itself gets put on YouTube and blasted around the internet. Mark McKinney of Kids in the Hall is on the writing staff. He needs to be turned loose to do what he does best. It also might be time to start considering a new night and time.
I don't want this to seem like I am just hammering the show for sport. I'll keep watching it right up until the end, funny sketches or not, because I think Matthew Perry and Bradley Whitford are that good. But the list of shows that I have happily watched as they flamed out and were canceled due to low ratings is a long and distinguished one. I'd prefer that Studio 60 doesn't join the collection of complete series DVD sets on the shelf.
All the ratings concerns remind me of the earlier episode where everyone was worried about what audience retention the show needed to not be in trouble. Apparently it is much easier to get 109% viewership on your fictional show than it is your real show. And now someone at real world Studio 60 must be asking what number they need to get to not get canceled.















Reader Comments (Page 1 of 3)
10-17-2006 @ 4:39PM
patti said...
Um... I think the problem people are having is whether or not this show is funny. Well I think it is a show ABOUT a show that is trying to be funny, a drama about being funny, not actual funny. If the show was about a DRAMA SHOW, I think fans would love it. God if Sorkin could write a show about the inside drama behind The West Wing, the funny stuff would be drama (life) that is funny and not about sketches are not really funny. Seriously are sketch comedy shows really ever funny - isn't the irony of not being funny what is funny?
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10-17-2006 @ 7:08PM
Stevie said...
sad, b/c i think this show gets a little better every week.
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10-18-2006 @ 9:19AM
Allison said...
I disagree. I think the show is sagging because the story is too focused on Harriet/Matt. We don't really care yet if they are together or not, yet 1/2 of the last 2 shows have been devoted to this topic.
Let's start seeing Danny or Jordan's private life and it will get more interesting.
And yes, they talk to fast to understand all the words.
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10-17-2006 @ 4:37PM
Hopperfan said...
Like I said on another board, NBC needs to put Studio 60 on hiatus while stopping production for a few weeks. Then they need to announce that the series is moving to Thursdays after sweeps following The Office. Finally I would hire Scary Movie's David Zucker to head writer/excutive producer to Aaron Sorkin.
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10-17-2006 @ 4:47PM
Greg said...
The problem is that the show thinks, and its fans think, that it's a better show than it really is.
There was an absurd amount of self-flaggelation amongst Sorkin fans when the first episode aired centering on how the show was God's gift to television. But casual observers did not see the same brilliance that the Sorkin obsessed were blinded by. In fact, they saw an overly pretentious, gabby, haughty intellect-stroke fest that takes itself and its subject far too seriously.
People were expected to care about television writers, performers, and executives because they were told it was important, but given no other reasons to think so. For example, normal people don't care or even notice if a TV executive had a drunk driving arrest 8 years prior, but it is presented on the show as if it's the news story of the year. The characters are not even thinly disguised platforms for Sorkin to soapbox his positions from on high.
The fact that the sketches aren't funny or interesting on the show that is supposedly a high-watermark of humor, pop culture, and political commentary wouldn't have nearly as much of an impact if the rest of the show didn't ring so hollow to so many people.
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10-17-2006 @ 4:50PM
Paulie said...
A portion of the problem is premise (go alliterative me!) - in that the show is Studio 60, about this late-night sketch comedy show, yet we have characters like Jack and Jordan, who really wouldn't have that much involvement in the daily runnings of the show. This lean to having a B-plot about the network really shifts focus off the show itself. A better move would be to have Jordan sent by the network to co-exec with Danny, and push the network's agenda more. Better conflict, less focus, better use of your talent.
As a viewer interested in the behind-the-scenes of the show, the actual sketches aren't important to me. In fact, skip trying to show anything funny at all in the sketches, and let us ONLY see the setups or the un-funny bits when you HAVE to show us the show.
Ditch the celebrity guests. Real sketch comedy shows need them, dramas about sketch comedy do not, unless they serve the story. Focus on your main characters and their relationships and conflicts, and you'll be fine.
Worry more about making this a drama and having us invested in the characters' lives and relationships than making it about the show within the show.
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10-17-2006 @ 4:56PM
Chris said...
"There was an absurd amount of self-flaggelation amongst Sorkin fans when the first episode aired centering on how the show was God's gift to television. But casual observers did not see the same brilliance that the Sorkin obsessed were blinded by."
Funny. I'm no Sorkin fan, but I love Studio 60. What now?
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10-17-2006 @ 6:26PM
JDub said...
I doubt, somehow, that moving the show opposite Grey's Anatomy, Hopperfan, would bode well for its future. It needs to be moved, but needs to be up against something that's a little less of a juggernaut. It may need to be an hour earlier, even on the same night. It has potential, but it is true that the show within the show isn't funny. If they are going to show it, it needs to be funny. But if Studio 60 is truly a drama, maybe the comedy show shouldn't be shown. Whitford and Perry deserve an audience that isn't confused. I didn't find the Holly Hunter thing funny, but was oddly amused by the Juliette Lewis impersonation. What does that say about me?
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10-17-2006 @ 5:07PM
SamMalone said...
Well done Greg, my feelings exactly.
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10-17-2006 @ 5:15PM
Tim UF said...
if not for NBC's football coverage sunday nights, id rather that studio 60 was on then (to replace the timeslot vacated by the west wing finale) ...
as they are right now, obviously viewers arent drawn to this as much as the sexiness of what about brian, or the formulaic CSI (not to mention monday night football). throw it up in a slot where it isnt necessarily up against established franchises, and it might survive.
( as it is, i'm taping either brian or studio, while watching the other split screened with MNF, though i doubt many viewers are as diligent as i am.)
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10-17-2006 @ 10:15PM
kyle said...
yeah, i think greg nailed it. i watched the show for the first two episodes (mostly because bob sassone said to) but gave up on it. it's just not interesting enough. i really don't care about network execs problems, and instead of trying to make me care, it assumes that i already do.
maybe if it could have some really incredible sketches then i would care, but it just tells us that the sketches are good without proving it.
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10-17-2006 @ 5:48PM
Thomas said...
The thing is that funny is funny, you either are or you aren't. With politics there isn't so black and white so you can play up that people are brilliant without really having to prove it, Bartlett can sound as intelligent as you want but we didn't ever seen any of his economics put into practise. With The West Wing they could get away with talking a good game and it was more than enough, Studio 60 doesn't have that luxury. Larry Sanders was very similar in that it attempted to show the on screen and behind the scenes of a fictional show, the thing is that by being a late night show it didn't have to be hilarious, they could film around laugh out lout bits and in a way if it wasn't funny it could help the show, luckily it was funny but it had a better safety net in its structure. If Studio 60 isn't funny, particularly whilst pretending that it is lauded as being so, then it makes the whole show begin to fall apart.
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10-17-2006 @ 5:20PM
Jeff said...
Aside from all the problems with sketches not being funny and the lack of reality, etc., I wish they would focus on some of the other characters. I like DL Hugley and Nate Coddry but they underused on the show. Although I thought Amanda Peete was a bad choice as the network head, she has grown on me and I want to see more of her fixing the network and more intereaction with Jack. Paulie is right that those two are around the show way too often. Also, one of the problems with the sketches, besides the writing, are the actors. I'm not sure that any of real actors have any sketch expierence, and it shows.
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10-17-2006 @ 5:35PM
MacGuffin said...
This show was oversold.
Many of us loved--loved--The West Wing or Sports Night. These types of shows are character-heavy with very dense scripts and nuance.
I think the reason why Studio 60 has become the weekly pinata is that NBC and the media really hyped this show . . . to its detriment.
When the show starts to find its sea legs, all this talk will probably go away.
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10-17-2006 @ 7:50PM
Rob Stevens said...
Heroes is the EXACT WRONG lead-in for Studio 60. Put Studio 60 on after a show that skews a little older and a little more savvy, and I think they'll find better numbers.
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10-17-2006 @ 5:39PM
Tamara said...
I also agree with Greg. And I don't think that Matthew Perry is a good enough reason to keep watching, 'cause as time goes by it's becoming apparent that he's basically a cranky Chandler. Bradley Whitford is a lot more compelling.
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10-17-2006 @ 5:47PM
J-Spot said...
When this show occupies itself with the dealings of making a show or running a network, I'm enthralled. When they focus on the relationship between Matt and Harriet, perhaps the least interesting coupling currently on tv, they lose me. I enjoyed Jordan's subplot last night, but mostly the episode left me cold. I zoned out somewhere in that scene where the reporter is interviewing Harriet about being a Christian.
The show has other little flaws, such as the sketches being painfully unfunny and Sorkin's dialogue often coming too close to intellectual masturbation, but if the romance angle is going to be a focus, it needs to be fixed.
Don't get me wrong, I enjoy the show. It's just not God's gift to television or anything like that.
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10-18-2006 @ 10:44PM
supporter said...
fools. People are expecting comedy? Jeeze. You are picking the wrong moments for the funny. And the Bear said Roar!
Now that is funny.
How are you different from your mother?
In as less ways as possible.
It's a drama show not a comedy. Its practically Sports Night reborn. Samuel Clemens is a writer yes? was he influential? Yes. So what's the difference if that medium is now tv? Sam Clemens used to entertain as well as inform through touring lecture halls.
There's nothing wrong with taking things seriously.
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10-17-2006 @ 5:50PM
Cee Rubin said...
I don't like to say I told you so but ... this show is going to be cancelled and all the Heroes haters on the editorial staff here (keith!) are going to be eating crow ... large platefuls of it.
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10-17-2006 @ 6:06PM
Hank Mann said...
I think Sorkin should look to Ricky Gervais and Stephen Merchant's Extras for inspiration, and see that:
- the show within the show does not have to be good to be interesting.
- characters can be severely flawed; they don't necessarily have to be even competent.
- a show can be intelligent without having all the highbrow cultural references.
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