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Studio 60 ratings drop, again

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Studio 60 - Matthew Perry - Bradley WhitfordThe numbers are in, and for the fourth week in a row ratings are down for Studio 60. How's that old saying go? "Once is chance, twice is coincidence, three times is a pattern." Four times is a big freaking problem. I don't think anyone really expected Matt and Danny to topple C.S.I. Miami. That tilted head lingering gaze from Horatio is a powerful thing. But now they are coming in third after What About Brian? I'm sure NBC will spin their win in some key demographics, but at some point they are going to have to start making changes.

As to why the ratings are dropping, it's hard to say. The complaint I hear most about the show, both here and in other venues, is that the show within the show just isn't funny. We're reminded again and again that Matt is a brilliant writer, and Harriet is a comedic genius, but really haven't been shown that yet. The Holly Hunter impression was the only Harriet moment that I found really funny. The rest has varied from just OK to forgettable.

There have also been complaints of the speed of the show, and the fact that we have already seen a lot of this material in Sorkin's earlier work. Whatever the case, it's just not working. Which leads to the obvious question, how do they fix it? Or possibly, can it be fixed?

I think the first order of business needs to be getting a great sketch. If fans are to believe that the show is great, and having a resurgence, sell them on it. They need something of the level that the sketch itself gets put on YouTube and blasted around the internet. Mark McKinney of Kids in the Hall is on the writing staff. He needs to be turned loose to do what he does best. It also might be time to start considering a new night and time.

I don't want this to seem like I am just hammering the show for sport. I'll keep watching it right up until the end, funny sketches or not, because I think Matthew Perry and Bradley Whitford are that good. But the list of shows that I have happily watched as they flamed out and were canceled due to low ratings is a long and distinguished one. I'd prefer that Studio 60 doesn't join the collection of complete series DVD sets on the shelf.

All the ratings concerns remind me of the earlier episode where everyone was worried about what audience retention the show needed to not be in trouble. Apparently it is much easier to get 109% viewership on your fictional show than it is your real show. And now someone at real world Studio 60 must be asking what number they need to get to not get canceled.

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