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Watch the entire 30 Rock premiere online

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30 Rock promoIf you're doing something on Wednesday night, and you don't want to miss the series premiere of 30 Rock, no need to fret. You can watch the entire premiere, right now, at NBC.com. I guess it's part of the big promotional push the network is making for its other show about late-night sketch TV. And, judging from what people -- including me -- have seen from the pilot, it has the raw ingredients to become a very strong show. It just isn't quite there yet.

But what I don't understand is why NBC would put the pilot online a full two days before the premiere airs (Wednesday, 10/11 at 8 ET). Won't putting it online cut into its ratings a little bit, or do they think that the more people see it, the more they'll tune in the next week? It seems the "pilot preview" concept has been a mixed bag -- Heroes is doing well, Studio 60 is a disappointment, and Kidnapped is history -- so their guess is as good as ours.

By the way, Tina Fey will be conducting a live blog at the show's web site after the series premiere airs. So maybe someone can ask the question there.

[via Pop Candy]

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