Three actors on ABC's most popular shows will be featured in a new Disney ad campaign for the company's theme parks. Kim Yun-jin from Lost, James Denton from Desperate Housewives, and Isaiah Washington from Grey's Anatomy will give testimonials about their hopes and dreams. Country singer Sara Evans, currently a contestant on Dancing with the Stars, will also appear.The theme of the new campaign is "Where Dreams Come True" and the ads will be shot in a wistful, documentary style. The message, other than telling people to visit Disneyland, is about accomplishing dreams. The target audience is children and young adults. The first advertisement in the new campaign ran Wednesday on ABC.
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Reader Comments (Page 1 of 1)
9-29-2006 @ 10:00AM
Porchland said...
If I wasn't queasy enough from watching Callie dance around in her underwear last night on "Gray's Anatomy," this certainly got my cookies heading north.
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9-29-2006 @ 10:38PM
Tony C said...
I saw this spot during Dancing with the Stars. They acted like they were going on a commercial break, but instead, ran a series of video bites from each of the four stars responding to unvoiced questions -- about two or three minutes worth.
It was somewhat confusing, because they just kept talking and I didn't know if it had something to do with Dancing (because of Sara Evans' inclusion), was some sort of PSA, or something else entirely (which it turned out to be).
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10-02-2006 @ 7:42PM
Janice V said...
To have Sara Evans featured in these Disney commercials to me is showing biased by the Disney co (aka ABC). She should not be featured or if she is..then all of the contestants on DWTS should also get a commercial spot.
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