TVSquad

Gold Rush is live. It's an interactive online game, styled like reality TV, brought to you by AOL and Survivor/Amazing Race producer Mark Burnett. Anyone can play. $2 million in gold bars has been hidden throughout the United States in 13 caches. To win, players should keep their eyes peeled for clues at AOL.com, in magazines, and on television. Quintessential D-lister, Kathy Griffin is on board in various capacities, and the main site has a blog, (or glog as they're calling it) where she and others are posting entries about the game. Her first post is pretty funny.

The introductory video on the site has some of the same elements that make up the opening segments of any of Burnett's trademark shows. There are spinning graphics, a fleet of thirteen black SUV's in a secret underground location ready to carry the gold to its secret destinations, a reality-TV hosty-type guy, and -- just to get you in the mood -- a spectacular musical theme reminiscent of The Amazing Race. There's lots poke around the site and see. I barely scratched the surface.

If any of you here happens to win a chunk of the gold, don't forget your friends at TV Squad. At least post a comment here to gloat.