TVSquad

NBC to promote new show on Bebo.com

Posted Aug 30th 2006 9:16AM by Anna Johns
Filed under: Other Drama Shows, NBC, Industry

I guess we know who the target market is for this one. NBC's marketing department is reaching out to Bebo.com, a high school networking site, to promote its new series, Friday Night Lights. The network is basically starting a discussion about football, encouraging Bebo users to upload video, photos and blog about their own high school football experiences. Plus, NBC is sending out Friday Night Lights goodies to high school students in 100 television markets.

Friday Night Lights premieres on Tuesday, October 3rd. And if you're wondering why it won't air on Fridays... well, that's when NBC's target demographic is actually on the football field.

[Via Lost Remote]

Tags: bebo, football, friday night lights, high school

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Reader Comments (Page 1 of 1)

1

5-12-2008 @ 3:08PM

sylvia said...

I went to be your girl friend write me back bye

Reply

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