I don't know if the promotional blitz that is being prepared for the new NBC series Heroes proves that the network has the utmost confidence in the show or if it is trying to shore up support because it stinks on ice. Either way, it will allow curious viewers to download the show long before it appears on television.
Beginning on September 1st, 24 days before the show's premiere, users of iTunes will be able to download the first episode of the Heroes, a drama about a group of people who realize they have superhuman powers. Users will also be able to download behind-the-scenes extras of the show. When Heroes actually airs it will be sponsored by Nissan and feature limited commercials.
This isn't the only promotion that is being done. Beginning in August the network will pummel movie theater chains across America with Heroes popcorn bags, promotional cards and commercials that play over lobby TV monitors. Some theaters may also show a 2 1/2 minute trailer of the series prior to movie starts. According to John Miller, NBC's chief marketing officer, the network wants to generate a buzz across a variety of platforms long before Heroes ever airs.
Yeah, I'm guessing potential suckfest here for Heroes. I'll change my mind when I see Studio 60 on the Sunset Strip bars of soap at my local Hilton.
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Reader Comments (Page 1 of 1)
7-31-2006 @ 9:45AM
lee said...
its a smart move,the show is excellent. great cast and plot. i think this was my fav new show for 2007 behind Traveler and Friday Night Lights
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7-31-2006 @ 10:13AM
Ozzyols said...
"Studio 60" bars of soap.... Cool... book me a room in that Hilton baby!
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7-31-2006 @ 10:27AM
Derek said...
The show is cheesy. Really cheesy. However, I do try and support "superhero" related media, and I think that if the showrunners adress the cheesiness they'll have a solid hit on their hands. Props to having Tim Sale's artwork featured on the show, though.
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7-31-2006 @ 10:51AM
sid said...
big deal, it's already available on torrent sites
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7-31-2006 @ 11:18AM
turonm said...
well done NBC, now how about putting it up BEFORE it hits the torrent sites
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7-31-2006 @ 12:59PM
Jason said...
I said it before and I'll say it again, this show just simply wasn't anything special. A mediocre drama with moments of what I'm apparently intended to believe was humor. I'd almost rather watch "Who Wants To Be A Superhero". Ouch.
Oh, and to #1, Traveler was flat-out BAD. Bad actors delivering weak dialogue to tell and tired re-tread of a story. Sigh... There's no hope yet for the upcoming season (shy of Studio 60... and I haven't decided if I liked the pilot or not...)
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7-31-2006 @ 2:28PM
SD said...
You can also watch this in 6 parts on youtube. I watched it and it's decent enough. I'm going to give it a shot. I like that the cast is diverse.
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10-05-2006 @ 8:55PM
MJ said...
So... September 1st on itunes... right... anyone else NOT see it?
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10-20-2006 @ 12:39AM
scififan9009 said...
The episode 5 preview of Heroes is up here
http://tinyurl.com/ygm5b9
Reply