The American Family Association has convinced T-Mobile to pull its advertising from FX because of the adult-themed subjects covered in Rescue Me and It's Always Sunny in Philadelphia. According to AdAge, Don Wildmon and his supporters in the American Family Association "bombarded" T-Mobile and other advertisers with e-mails to complain about advertising on two programs that the organization does not support (what do they support??). T-Mobile CEO Robert Dotson said the e-mails prompted him to actually watch the programming that they're supporting through advertisements. In a letter to the AFA, Dotson says, "Candidly, some of the choices we have made are inconsistent with who we are and what we stand for." Consequently, Dotson pulled all advertising from FX. So far this year, T-Mobile spent $1.2 million on advertising on FX and it is the network's 21st largest advertiser.I wonder whether this will backfire on the AFA. Granted, it succeeded in pulling advertising (they got lucky, says Joel over on AdJab). But, this news may cause people to tune in to see what all the fuss is about.












Reader Comments (Page 1 of 1)
7-24-2006 @ 8:36PM
Justin said...
I don't see how this matters to AFA. FX is a adult-themed network--just look at the shows they air. Does everything need to be family themed?
Can't these people do their job in protecting their own family? They need to stop pushing their values on the rest of us.
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7-24-2006 @ 8:56PM
Dorsey said...
This has a reaction of good and bad for me. On the good side, I really can't stand T-Mobile commercials. They are annoying and are on way too often. On top of that, they are all the same, just a different person. So honestly, good ridance.
The the negative side, it's really said that a group like the AFA can control what companies do. Can we get a group that goes against the AFA? Can we get a group that wants more edgy TV? I want TV that actually excites and intrests me, something the AFA apparently does not want. I love Rescue Me. Many people I know enjoy this show. I just wish this group would stop dictating to us what should and should not be on the air. Just don't watch it people. Simple as that.
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7-24-2006 @ 9:18PM
Vito said...
HOLY CRAP!!!! I am elated!! Every time that commercial with the cheerleader comes on, I come a little bit closer to putting my fist through the screen. I've contemplated it more than a few times.
As to the rest of it, there aren't nearly as many of those morons as advertisers seem to think there are. And if T-Mobile doesn't care for my (or the other millions of viewers watching FX) business, they won't get it.
Still, here's hoping they'll push that a-la-carte programming through so that they won't have an excuse to whine anymore, and their motives will be seen for what they are: wanting to regulate free enterprise and eliminate freedom of speech.
And Dorsey, there's already a group that goes against the AFA's interests. It's called the majority of the television audience. Fortunately, most advertisers care more about our group than fringe nutjobs who are willing to boycott their product at the drop of a hat.
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7-24-2006 @ 10:46PM
Mayorjimmy said...
The answer is simple. If this bothers you then you write T-Mobile and let them know that their decision to let a group of stiffs tell us how to live our lives has cost them a potential customer and that you'll be spreading the word to everyone you know that T-Mobile supports thug-tactics.
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7-24-2006 @ 11:04PM
DonDon said...
People still watch commercials?
FF>
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7-24-2006 @ 11:06PM
Tony said...
Its sad the T-Mobile buckled to the AFA. The AFA is just a bunch of people with too much time on their hands. I am sick of groups feeling that they have the right to tell me what I should watch or what I should let my kids watch. It's my choice.
My message to the AFA - and every other stupid group that think its their job to police television - go get jobs, you are useless. We don't care what you think is appropriate or obscene, we are adults, we can figure it out.
And to T-Mobile, its pay cable, we all know what we are watching. Don't help this overzealous jerk-offs, its just makes them think they are right.
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7-24-2006 @ 11:07PM
LC said...
Well thanks to groups like the AFA, Married with Children and NYPD: Blue both had nice long runs in their series. Maybe they were hired by FX ;)
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7-25-2006 @ 1:35AM
Mark Rabinowitz said...
I am actually going to write T-Mobile and tell them to shove their fucking service up their ass, to hell with the charge for backing out of my contract.
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7-25-2006 @ 3:39AM
Chris Sansbury said...
Ahhh the sign of a weak company...folding to stupid causes because they are worried about losing their three final cusomers. They'll be out of business in three years if they keep making decisions like this.
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7-25-2006 @ 8:23AM
Miko said...
I'm with #4....when Papa Johns pulled their ads from WWE I said I would not get pizza from them anymore...and I was glad I was Pepsi drinker when Coke left Married with Children.
There should be a site (and maybe there is) that tracks current and past sponsors of shows and when someone leaves a show you like..write to them and let them know you consume/use there product/service and if they don't support shows you like then you can't support their business.
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7-25-2006 @ 11:12AM
Elliott said...
The companies that tell the AFA to shove it are few and far between. Disney, for example, ignored their boycott. Ford Motor Company took it a step further: not only did they continue advertising in magazines which the AFA did not see fit, they actually increased their advertising. WooHoo! 3 Cheers for Freedom!
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7-25-2006 @ 2:50PM
George said...
As if anyone needed one more reason to get a Tivo or a Media Center PC...
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