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NBC's fall strategy involves heavy web presence

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NBC not only released their fall schedule today, but they also unveiled two new web sites.

DotComedy will, well, feature video of comedy shows, including Late Night With David Letterman, Saturday Night Live, The Office, Coach, Leave It To Beaver, and Jay Leno. The web site will also feature original comedy programming, blogs, and podcasts.

FirstLook.com will be where we can see the first episodes of certain TV shows before they appear on the NBC networks (NBC, Bravo, Sci-Fi Channel, USA).

But that's not all! NBC is really pushing the web aspect of all of their shows. Not only will Law and Order: CI have a web game that you can play (apart from the TV show), and not only will Deal Or No Deal and The Biggest Loser have web games you can play, but starting this summer, the network will stream 30 original shorts of The Office.

This is a smart strategy. It's no secret that NBC isn't doing too well ratings-wise, and this could be the thing to give all of their shows a watercooler buzz, and something that fans will want to investigate during the rest of the week while they wait for the new episode to come on the following week.

[via TV Tattle]

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