We don't usually talk about commercials here; AdJab does a fine job of doing that for us. But there is an ad out there for Kraft Easy
Mac that's so vile that I need to talk about it in a public forum, just to make myself feel better.In the ad, a lazy college student is in his recliner, eating something out of a milk carton. Cereal perhaps? Then, a buddy walks over and asks him what he's eating.
"Cottage cheese," says the slovenly student.
"That's a milk carton... cottage cheese doesn't come in a milk carton."
Cut to a close-up of the slob, spoon in one hand, and clumps of "cottage cheese" on his sweater. He contemplates the situation and
EWWWWWW! The guy's eating spoiled milk! Actually, it's beyond spoiled... it's curdled into a solid! Every time I see that ad, I get all oogy inside (And I'm a guy who's eaten pig stomach, so there isn't much in the food world that gets me oogy).
I know the Kraft folks are trying to market Easy Mac to college students instead of kids these days, but is this the best way to do it? I mean, I ate some pretty gross food in college, but not stuff that would guarantee an afternoon of agony in the bathroom. Do they really want people to associate their product with food poisoning? It just seems counter-intuitive to me. But I'm not an ad executive; maybe they know something I don't.
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Reader Comments (Page 1 of 1)
4-04-2006 @ 6:30PM
Michael said...
Ads?! Here?! For what? Why?
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4-04-2006 @ 7:53PM
Tony said...
I believe he continues to eat the spoiled milk after being told what it is.
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4-04-2006 @ 8:23PM
jde said...
Not only that, the actor "eating" the milk appears to be the kid who shot up the school on One Tree Hill a couple weeks ago.
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4-04-2006 @ 10:02PM
DJ said...
"Who are the Ad wizards who thought of that one?!"
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4-04-2006 @ 10:48PM
Hart704 said...
Easy Mac is nasty regardless of the commercial.
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4-04-2006 @ 11:29PM
Lampbane said...
Oh, that's funny, the commercial came on just as I was reading this.
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4-05-2006 @ 9:21AM
Hank said...
What do you think Cottage Cheese is? It's milk that has been spoiled in the 'right conditions'
And compared to the regular blue box stuff, Easy Mac is nasty. WAY too salty.
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4-05-2006 @ 11:07AM
Joel Keller said...
Ok, so let me get this straight... cheese... is made... from... milk? Wow, it's hard to wrap my mind around that concept, but I'll try.
Seriously, do you consider a dorm fridge to be the "right conditions"?
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4-05-2006 @ 11:20AM
Dave Z. said...
This is like the Quizno's commercial where the woman takes a wrapper out of the trash and starts licking it. I have not been able to go back ever since. I guess I am lucky I only saw the "stomach noises" one.
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4-05-2006 @ 2:21PM
Felisa said...
Frankly, I love them. I think they're hilarious.
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4-09-2006 @ 9:32PM
Alison said...
I haven't seen the commercial, but it sounds funny. Now I really want to see it. But, remember, it's a commercial. Their main goal is to make sure you remember the commercial/product, not to be "not gross"--looks like they've succeeded. They've got people talking; you can't ask for better publicity.
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4-11-2006 @ 2:21PM
jean said...
I think they are hilarious as well - not to mention I have actually tried the Easy Mac CUPS, which is different than just regular Easy Mac. Soooo much better. Plus, there is a site that has a hidden ad too. www.U-Starvin.com
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5-03-2006 @ 11:54PM
Lauren said...
Where can I download a video of this commercial? I am very interested in seeing it!
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5-08-2006 @ 10:06PM
Sean said...
I remember there were four ads and I can only find three at www.u-starvin.com. The fouth one had a young couple necking, then the girl stops and says that she's hungry, and another guy comes out of the closet holding a video camera and tosses her an easy mac cup, then returns to the closet. I found it hilarious, anyone know where I can find it?
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