NBC has to look for new Saturday morning programming. For the
last four years, Discovery Kids has paid NBC to air programming from 10 am to 1 pm on Saturdays. The deal was an effort
to expand the Discovery Kids brand, which it did by more than 100 percent, growing from 21 million to 43 million
households since 2002. Discovery didn't give any reason for splitting from NBC, but NBC
said the split was amicable and in the best interest of both networks.More changes are underway on Saturday mornings. CBS is developing a three-hour kids' entertainment block called CBS Secret Saturday Morning Slumber Party, which debuts this fall.
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