This way cool live-action version of the opening
sequence of The Simpsons might be a little less cool now that we know what it's about. It turns out, the video
is part of a viral marketing
campaign by UK broadcasting network, Sky. The network and its ad agency created the dead-on, live-action video as
part of an on-air promotion for The Simpsons. They even had the blessings of Simpsons producers and
creator Matt Groening. The ad gurus thought it was so cool that they decided to launch it on the internet and just let
word-of-mouth go to work for them. Obviously, they were successful. The video is huge right now. And, unlike NBC, Sky has no plans to
pull it from the 'net.Simpsons live-action video a marketing campaign
This way cool live-action version of the opening
sequence of The Simpsons might be a little less cool now that we know what it's about. It turns out, the video
is part of a viral marketing
campaign by UK broadcasting network, Sky. The network and its ad agency created the dead-on, live-action video as
part of an on-air promotion for The Simpsons. They even had the blessings of Simpsons producers and
creator Matt Groening. The ad gurus thought it was so cool that they decided to launch it on the internet and just let
word-of-mouth go to work for them. Obviously, they were successful. The video is huge right now. And, unlike NBC, Sky has no plans to
pull it from the 'net.
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Reader Comments (Page 1 of 1)
3-13-2006 @ 12:52PM
Brent said...
Wasn't there a BBC article about this when it first started going around a week and a half ago? I thought it was well known that this was produced in order promote the latest season to air in the UK...
Reply