This should probably come as no surprise to anyone, but Sears is giving serious
consideration to kicking Bob Vila to the curb after sixteen years and bringing in magniloquent hugmonster Ty
Pennington. Chris, over at our pal Ad Jab,
picked up on this tidbit. The company and its Craftsman tools are already heavily associated with Pennington's
Extreme Makeover: Home Edition. However, Sears has not made any definite plans to sign Pennington on as a
spokesman for their Craftsman line of tools. Speculation is that he may be a bit too "touchy-feely" for that
particular product line.
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Reader Comments (Page 1 of 1)
3-04-2006 @ 1:20PM
Brent McKee said...
But I seem to recall that Pennington has done several ads for Sears in the past year or so, while I haven't seen much of Villa on TV recently...or maybe I'm just not looking in the right places.
Reply