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Why aren't you watching the Olympics?

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olympics snowboardThe Olympics is usually a ratings juggernaut for NBC, but not this year. Since the Winter Olympics began a week ago, the games have been clobbered by new episodes of Grey's Anatomy, American Idol and Lost. In fact, the ratings have dropped every night since Opening Ceremonies and Olympics viewership is down 36% since Salt Lake City in 2002.


Why is this happening? Personally, I've always been a big fan of the Olympics. But this time around, even I am pretty bored. NBC picks and chooses which American athletes to follow and they often don't live up to the hype. I also get frustrated with the coverage skipping from skating to snowboarding to skiing, and having to wait until 11 pm to see any sort of medal awarded. Another problem is the internet. By the time the events air on NBC primetime, I've already seen the results on various websites. I even heard results given out this afternoon on a local radio station. I have managed to watch all the snowboarding competitions. Those kids are just so cool.

Tell me, why aren't you watching the Olympics?

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