Have you seen this week's ads for NBC's Wednesday night lineup?
"Lost is a repeat this week. So watch E-Ring and The Apprentice: Martha Stewart!"
Wow, what a weird advertising tactic. Besides, who would want to watch The Apprentice when they've missed the first 4 or 5 episodes? They'd be lost in a show like that. And isn't E-Ring on before Lost anyway? So it's not like a person has to choose between the two other weeks of the year.
Hey, I'll be watching Martha because I do every week. I like the show. I tape Lost and watch it after Martha. I'm just not sure if this sort of advertising works or not. What do you think?
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Reader Comments (Page 1 of 1)
10-25-2005 @ 12:03PM
Myron said...
I haven't seen the ad but it sounds smart. They get a dig in at ABC for playing a rerun. Also, for many people Wednesday night means Lost. Remind them that although Lost is a rerun, that doesn't mean "no tv", it means "try our tv".
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10-25-2005 @ 1:16PM
RB said...
I also remember one of the networks using this type of promo during a Lost rerun last season. It didn't make me want to watch the other shows, it just made me chuckle.
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10-25-2005 @ 1:38PM
Porchland said...
You can start a Mark Burnett show at any time. You probably lose some nuance, but there's so much exposition at the beginning of each episode, you pretty much get the nut of it.
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10-25-2005 @ 2:39PM
Travis. said...
I saw the add and laughed.
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10-25-2005 @ 10:11PM
Anthony said...
Apparently, you didn't pay attention to NBC last season. They did the exact same type of promos on "Desperate Housewvies" and "CSI" a bunch of times last year.
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10-26-2005 @ 12:37PM
Measure said...
I also remember seeing other networks doing "ER is a rerun!" promos several years ago. I dont think this is anything new, but a nice show of respect to "Lost"
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