The networks are getting inventive in promoting some of their upcoming fall shows. NBC is promoting its new show Three Wishes, hosted by Amy Grant, by sending out street teams to perform random acts of kindness like paying for someone's groceries at the supermarket. These acts will be paid for with 150,000 one dollar bills that are stickered with a mini-ad for the show. Great idea, but let's just hope that no strippers end up with the commercial duckets. The WB is promoting their new drama Supernatural with heat-sensitive coffee sleeves that project images from the show on the ceilings of coffee shops or (quite possibly) on the bottom of your chin. In promoting Reunion, Fox has partnered with Supercuts to sponsor a sweepstakes offering (of course) a chance for you and five friends to go on a reunion vacation. I would have thought Fox would have been a little bit more creative. Certainly, Stewie and Brian could have thought of something better. Networks get creative with ads
The networks are getting inventive in promoting some of their upcoming fall shows. NBC is promoting its new show Three Wishes, hosted by Amy Grant, by sending out street teams to perform random acts of kindness like paying for someone's groceries at the supermarket. These acts will be paid for with 150,000 one dollar bills that are stickered with a mini-ad for the show. Great idea, but let's just hope that no strippers end up with the commercial duckets. The WB is promoting their new drama Supernatural with heat-sensitive coffee sleeves that project images from the show on the ceilings of coffee shops or (quite possibly) on the bottom of your chin. In promoting Reunion, Fox has partnered with Supercuts to sponsor a sweepstakes offering (of course) a chance for you and five friends to go on a reunion vacation. I would have thought Fox would have been a little bit more creative. Certainly, Stewie and Brian could have thought of something better. 
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Reader Comments (Page 1 of 1)
9-12-2005 @ 9:55PM
Barbra B. Dunnem said...
In another imaginative marketing move, the premiere episodes of two shows, "Everybody Hates Chris" and "My Name Is Earl," have been distributed on CD-ROM or DVD in issues of People and Entertainment Weekly.
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