Advertisers for this year's MTV Video Music Awards are looking beyond TV sets for and including the network's website for their campaigns.- A recent study says the length of an advertsing campaign on TV needs to be about 50% shorter, meaning roughly two weeks long. Otherwise viewers begin grewing weary of the commercials and they're no longer effective.
- The stars of Desperate Housewives are increasingly being pursued to be spokeswomen/men in both television and print ads.
- The Campaign for a Commerical Free Childhood has some issues with the way ads are presented during Cartoon Network's new toddler-geared TickleU block of programming.
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