This story from Wired highlights the fine line TV networks are walking in terms of latching onto the podcasting trend. On the one hand it's a great way to extend brand awareness and keep the audience listening to your product for that much longer. On the other it can be somewhat lame if you're talking about recapping entertainment programming.
Right now it seems much what the networks - and individual TV stations - are doing is repurposing content such as Meet the Press or other news shows. It will probably be a while before more stations/nets start producing original podcast content. ABC does this to some extent but that's all I can think of. And by a "while" I really mean "as soon as they figure out how to make a buck off of it". Just so we're clear.
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Reader Comments (Page 1 of 1)
8-15-2005 @ 10:33PM
Daniel Hellier said...
There already seems to be a term coined for this type of *cast- "Movicasts"- see the Wikipedia article on it here: http://en.wikipedia.org/wiki/Movicasts
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8-16-2005 @ 3:50PM
Evan Adams said...
ebert and roper mentioned their podcast being #2 on itunes on their show
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9-06-2005 @ 11:10PM
Morgan at Book Cost said...
I just don't get a lot of the hesitation with picking up new technologies. How hard is it to add in advertising if they want to? For that matter, how hard is it to add in product placement style advertising and just relax about p2p networks? On the other hand, I don't hold out a lot of hope when I see things like Yes Dear thriving.
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