Nielsen Media Research will begin measuring both time-shifted viewing as well as video-on-demand audience numbers beginning mid-2006. The move is no-doubt part of the panic ensuing among television ad buyers whose commercials are being sped through via devices such as TiVo and other DVRs. The move will require a major technology upgrade on Nielsen's part but will ultimately rely on audio tags embedded within programming. That component, though, will be dependent on producers of older shows (think PBS programs or Bob Newhart Show reruns) to put those tags into their programming. Nielsen to measure time-shifted viewing
Nielsen Media Research will begin measuring both time-shifted viewing as well as video-on-demand audience numbers beginning mid-2006. The move is no-doubt part of the panic ensuing among television ad buyers whose commercials are being sped through via devices such as TiVo and other DVRs. The move will require a major technology upgrade on Nielsen's part but will ultimately rely on audio tags embedded within programming. That component, though, will be dependent on producers of older shows (think PBS programs or Bob Newhart Show reruns) to put those tags into their programming. 
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Reader Comments (Page 1 of 1)
6-16-2005 @ 4:19PM
Happy Monkey said...
Isn't there already a technology to encode the show name in the signal? My VCR does this.
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